But I wasn’t having it.
Bedros is a busy guy. But I’d worked with entrepreneurs who had way more on their plate than he did and I knew his excuse was b.s.
More importantly… I knew that working all night wasn’t a part of the life he wanted to live.
He has a wife and two kids… and literally burning the midnight oil was stopping him from being the husband and father he needed to be.
It also meant that he wasn’t showing up as the leader his team needed him to be (after 20+ years as an entrepreneur I’ve discovered that overwork and overwhelm are always the result of broken systems and poor leadership).
So I challenged him on his belief and shared the 4-step system I’m going to teach you in just a minute.
At first, he didn’t buy it. He used genetics, his to-do list, and his personality as excuses for why he couldn’t develop more discipline and get up earlier to create the life he wanted.
But I eventually wore him down and he agreed to give it a shot.
The system I taught Bedros wasn’t like the #hardcore discipline challenges you’re probably familiar with.
I didn’t tell him to join the 4AM club, exercise 2X a day, cut out all sugar, and start his morning with 3-hours of reading.
Instead, I helped him focus on the low hanging “Keystone Habits” that would have the biggest net impact on his life.